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What Is an SSL Certificate? (and Why Your Website Needs One)

An SSL (secure sockets layer) certificate is a small data file that provides an extra layer of security between a website and a browser. An SSL certificate both serves to authenticate the website’s identity, and to encrypt any information provided through the website. Both of these functions are important security measures to thwart hackers that may want to take over the website or intercept information […]

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Site Running Slow? How to Use GTmetrix to Boost Performance

Why is site speed important? Site speed is one of the most critical website metrics. Here are some of the main reasons why it’s critical to make sure your site is speedy: Human attention spans are short. We already know the average human has a lower attention span than a goldfish—squirrel! To quantify this, most people will click out of your website if it takes longer than […]

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