The key to being successful as a web hosting company is branding and plan packaging. You have to set yourself apart from the other web hosting providers by offering unique plans. Every advertising and marketing campaign needs to be unique in order to catch the attention of a market that is being inundated with advertising on a daily basis. It is extremely important to make sure your hosting company does not look like a reseller hosting business.
You want to appear as if you are a professional hosting company, because most online business owners do not want to deal with middlemen. Fortunately, most reseller hosting providers give you all of the tools needed to create custom control panels and web sites that add authenticity and professionalism to your web hosting business. As your hosting business gradually expands you'll be able to receive cheaper prices on server resources, which will give you the opportunity to make even more profit.